CSM Mastermind #16 - What are some strategies to help the product team understand customer needs?

CSM Mastermind is a monthly, live online event that brings together CSMs from various backgrounds and industries to share their knowledge about common topics or challenges that CSMs face every day.

The next CSM Mastermind event, What are some strategies to help the product team understand customer needs?, is scheduled for August 26th at 11am PT / 2pm ET.

Join our panelists - Jake Bartlett, Customer Success Manager at Atlassian Statuspage; Bethany Duffrin, Customer Success Manager, Global Enterprise at Cisco; and Audrey Vandenbroeck, Senior Director of Customer Success and Services at Issuu for a discussion on the practical ways you can help the Product team understand customer needs such as:

  • What are some shared touchpoints that the CS team and product team should have along the customer journey?

  • How can you help the product team understand the customer’s desired outcomes?

  • How can CS teams and product teams effectively communicate or share customer feedback, pain points, and usage data?

  • What types of customer-facing activities can the CS team involve the product team in?

To add this event to your calendar, submit questions for the panelists, or join the live event, visit the CSM Mastermind section of the Learning Platform.